---
title: "New season, new district. Real. Raw. Yellow. • Magazine & News"
---

News

# New season, new district. Real. Raw. Yellow.

27.8.2026

For the 2026/27 season, brut is getting a new visual identity, developed in collaboration with the design studio SIRENE.

The aim of the redesign is to make brut more accessible, visible and immediate, whilst at the same time anchoring it more firmly in its new surroundings in St. Marx. The new design features a striking yellow accent colour, highly legible typography and a raw, collage-like visual language that captures movement, diversity and transformation.

The collage becomes the central visual principle: photographs of performers and bodies are cut out and reassembled. This creates a deliberately immediate, somewhat imperfect aesthetic with a DIY character, which stands in clear contrast to sleek, high-gloss surfaces and an increasingly digital visual landscape. An analogue feel, visible breaks and handcrafted elements instead bring materiality and process to the fore – without losing sight of legibility and orientation.

![A person poses as a cut-out collage against a yellow background. They wear a pink corset, long pink gloves, wide patterned trousers and a large colourful fabric piece with a floral pattern. One arm is raised above the head, the other rests at the side of the body. The figure appears powerful and theatrical.](https://brut-wien.at/assets/house/Art-Work/2026-27/26_brutWien_ArtWork_MzamoNondlwana_c_MarcellaRuizCruz_CreativeDirection_SIRENEStudio_yellow.jpg)

Mzamo Nondlwana, 2026/27 Campaign

© Creative Direction & Design: Sirene Studio, Photo: Marcella Ruiz Cruz

![A person stands as a cut-out collage against a black background. They wear a pale transparent long-sleeved top, wide jeans with side stripes and a large shiny blue fabric piece that falls to the side like a skirt or train. Long hair moves across the face and shoulder. The pose appears confident and stylised.](https://brut-wien.at/assets/house/Art-Work/2026-27/26_brutWien_ArtWork_DorisUhlich_c_MarcellaRuizCruz_CreativeDirection_SIRENEStudio_yellow.png)

Doris Uhlich, 2026/27 Campaign

© Creative Direction & Design: Sirene Studio, Photo: Marcella Ruiz Cruz

![A person poses as a cut-out collage against a yellow background. They wear a voluminous dark blue jacket with wide sleeves, a pale lace top, transparent pale trouser panels with buttons and dark boots. One arm is stretched out to the side, the other is bent. Their gaze is directed upwards.](https://brut-wien.at/assets/house/Art-Work/2026-27/26_brutWien_ArtWork_RayScheinecker_c_MarcellaRuizCruz_CreativeDirection_SIRENEStudio_yellow.jpg)

Ray Scheinecker, 2026/27 Campaign

© Creative Direction & Design: Sirene Studio, Photo: Marcella Ruiz Cruz

![Three performers are shown as a cut-out collage against a yellow background. On the left, a person wears a pink corset, long pink gloves and wide patterned clothing. In the centre, a person in a voluminous dark blue jacket leans forward. On the right, a person wears a pale transparent top and wide jeans with shiny blue fabric. The three pose closely together, creating a dynamic group image.](https://brut-wien.at/assets/house/Art-Work/2026-27/26_brutWien_ArtWork_PerformersGroup_c_MarcellaRuizCruz_CreativeDirection_SIRENEStudio_yellow.jpg)

Mzamo Nondlwana, Ray Scheinecker, Doris Uhlich, 2026/27 Campaign

© Creative Direction & Design: Sirene Studio, Photo: Marcella Ruiz Cruz

## Credits for the 2026/27 Campaign

Creative Direction & Design: SIRENE Studio  
Photography: Marcella Ruiz Cruz  
Performers: Mzamo Nondlwana, Ray Scheinecker, Doris Uhlich  
Styling: Goran Bugaric  
Hair & Make-up: Hanna Stantejsky  
Digitech: Julian Lee-Harather

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